In 2010 we believe that Indian Telecom industry expects to continue with its fast pace of subscriber additions, at least 11 million per month, launch of 3G and WiMAX spectrum, while tariff would continue to slide during the year.
The industry having crossed the 500 million subscriber mark earlier in September 2009 itself, the next milestone would be 750 million. (Global research and analysis firm Gartner, in a recent study, estimatesIndian mobile users to touch 771 million by 2013).
However, this would be a long way off, even though subscriber addition is expected to continue at fast pace in 2010 as companies expand networks to rural areas and new firms commence operations.
3G
One of the main catalysts for growth would be the launch of 3G and WiMAX spectrum, expected to take place by mid-January. 3G, or third generation telecom services, would result in addition or more subscribers as they would bring in a host of data-enabled services to the industry, and growth would come in from both voice and data.
WiMAX
Additionally, Department of Telecommunications (DoT) had announced the simultaneous auction of WiMax spectrum that would result in adding of additional data-enabled customers on telecom networks. A host of telecom operators are expected to join the bandwagon for WiMax spectrum.
Tariffs
Cheap call tariffs and mobile handsets were other factors that drove demand in 2009, and telecom companies are expected to continue price was both in call rates and instruments in 2010. This, according to industry analysts, will result in telecom sector’s exponential growth.
The industry also expects launching of innovative and customer friendly schemes like the one second billing in 2010. These schemes would continue to help in improving tele-density and penetration of telecom services in rural and semi-urban areas in the country.
Infrastructure operators
The year 2010 would be that of the infrastructure players. Apart from an expected consolidation in the sector, the infrastructure majors will increase the pace of tower rollout across all the 22 circles in the country.
Bandwidth
An expected increase in bandwidth landing in the country, with telecom companies are laying more submarine cables, would also benefit the industry. This would be beneficial to bandwidth-intensive sectors like BPO, IT and banking.
The industry expects telecom companies to launch terrestrial cables with 50 GB capacities each, to be hiked depending on demand. This coupled with a planned increase by operators this year and next year, would also result in an increase in capacity landing atIndian shores.
MNP
The Telecom Regulatory Authority of India (TRAI) has today announced that Mobile Number Portability (MNP) will initially start in the country with metros and category ‘A’ circles from 31st March 2009.
TRAI also issued new guidelines and regulations on Mobile Number Portability. The MNP allows the subscribers to retain their existing mobile telephone number when they move from one Access Provider to another irrespective of the mobile technology or from one cellular mobile technology to another of the same Access Provider, in a licensed service area.
The facility of retention of existing mobile telephone number despite moving to a new telecom service provider helps the subscriber maintain contacts with his friends/clientele.
Salient features of the MNP are as follows:
• MNP facility shall be available only within a given licensed service area.
• A subscriber holding a mobile number is eligible to make a porting request only after 90 days of the date of activation of his mobile connection. If a number is already ported once, the number can again be ported only after 90 days from the date of the previous porting.
• The subscriber who wishes to port his mobile number should approach the Recipient operator (the operator to whom the subscriber wants to port his number). The Subscriber may be required to pay porting charges, if any, to the Recipient Operator.
• The subscriber making the porting request is required to have cleared all the bills issued prior to the date of porting request. He shall give an undertaking that he has already paid all billed dues to the Donor Operator as on the date of the request for porting and that he shall pay dues to the Donor Operator pertaining to the mobile number till its eventual porting and that he understands and agrees that in event of non-payment of any such dues to the Donor Operator, the ported mobile number shall be liable to be disconnected by the Recipient Operator.
• A subscriber may withdraw his porting request within 24 hours of its submission to the Recipient Operator. However, the porting charges shall not be refundable.
• The regulation envisage a maximum time period of 4 days for the completion of porting process in all licensed service areas except in the case of J&K, Assam and North East licensed service areas where the maximum time allowed is 12 days. However, efforts will be made to further reduce the porting period.
• Access Providers are required to implement All Call Query method.
• The Originating operator shall be responsible to route the call to correct terminating network.
According to the TRAI the introduction of MNP in India will helps in increasing competition between the service providers and acts as a catalyst for the service providers to improve their quality of service.
Through these MNP regulations, the TRAI is laying down the basic business process framework for implementation of MNP in the country.
Sunday, January 3, 2010
Year of Competition ended:- 2009
Year 2009 was filled with price war starting with, 1 paise calls by TATA DOCOMO. Then SMS War started.
Trends and Hits of 2009
1)War of Minutes VS seconds.
Tata Docomo leaded the way with its 1 paise per second plan to set a trend.
Tata DOCOMO Prepaid plan details..
Pulse Rate --> 1 sec
Price of Pack (Rs.) --> Rs.49
Validity --> Lifetime
Free Airtime on Pack (Rs.) --> 5
Currenty they are offering a promotion if you get the TATA DOCOMO prepaid, you will get free 100 SMSes per day (first 3 SMSes will be charged) and all the STD calls will be charged 1p/sec.
then all the Operators started moving in TATA Docomo's way towards the game.
Vodafone and Airtel entered will same plan but different prices for calls between same operator - 1paise and different operator 1.2 paise.then Reliance came up with diferent idea of pay per second, pay per minute and pay per call
2)India added 500 Million subscribers:-
India Officially Scaled the 500 Million Telecom Subscriber Base.Thiru A. Raja, Telecom Minister has congratulated the industry in joining hands with Government in crossing the 500 million connection mark well before the timeline set by the Government of India.
Delivering the Keynote Address at the Curtain Raiser Ceremony of ‘India Telecom 2009’ here today, Thiru A. Raja said, “About three years back we envisioned to achieve 500 million connections by the end of 2010. The conducive Government policies and the zeal of industry in this sector have helped to put the name of Indian telecom sector on the world map as we have crossed the milestone of 500 million connections in the month of September 2009 and achieved an over all teledensity of 44%”.
With the current pace of growth in mobile sector, the nation is well poised to achieve 500 million wireless connections in December 2009 which will coincide with this event India Telecom 2009. The Ceremony was organized by FICCI in association with Department of Telecommunications, Ministry of Communications & Information Technology, he said.
Thiru A. Raja further said, “The consistent efforts both by the Government and the industry have helped in reducing the high imbalance of rural urban divide ratio from 1:10 to 1:5 in a short span of 3 years and the rural teledensity jumped from 4.5% to 19%. To further give impetus to telecom infrastructure in rural areas, USO Funds are being leveraged extensively. 6500 mobile towers out of 7500 towers of phase-I with subsidy support from USOF have already started radiating.
USOF is also coming with various schemes including laying of dark fibre in a big way for creating adequate backhaul infrastructure in rural area. I am happy that the privatesector has started participating in rural sector in a much bigger way and they now account for 80% of the rural telecom market. I am sure that the continued participation by the privatesector will help us in achieving the Government target of 40% rural teledensity well before the set timeline of 2014”.
Minister of State for Communications and Information Technology, Shri Sachin Pilot, also spoke on the occasion.
Disappointments & Flops of 2009:-
3G:- India Still waiting for it
One of the main catalysts for growth would be the launch of 3G and WiMAX spectrum, expected to take place by mid-January. 3G, or third generation telecom services, would result in addition or more subscribers as they would bring in a host of data-enabled services to the industry, and growth would come in from both voice and data.
MNP:- Delayed till March 31 for Metros and A circle(reason MTNL and BSNL is not ready with it.)
The Telecom Regulatory Authority of India (TRAI) has today announced that Mobile Number Portability (MNP) will initially start in the country with metros and category ‘A’ circles from 31st March 2009.
TRAI also issued new guidelines and regulations on Mobile Number Portability. The MNP allows the subscribers to retain their existing mobile telephone number when they move from one Access Provider to another irrespective of the mobile technology or from one cellular mobile technology to another of the same Access Provider, in a licensed service area.
The facility of retention of existing mobile telephone number despite moving to a new telecom service provider helps the subscriber maintain contacts with his friends/clientele.
Salient features of the MNP are as follows:
• MNP facility shall be available only within a given licensed service area.
• A subscriber holding a mobile number is eligible to make a porting request only after 90 days of the date of activation of his mobile connection. If a number is already ported once, the number can again be ported only after 90 days from the date of the previous porting.
• The subscriber who wishes to port his mobile number should approach the Recipient operator (the operator to whom the subscriber wants to port his number). The Subscriber may be required to pay porting charges, if any, to the Recipient Operator.
• The subscriber making the porting request is required to have cleared all the bills issued prior to the date of porting request. He shall give an undertaking that he has already paid all billed dues to the Donor Operator as on the date of the request for porting and that he shall pay dues to the Donor Operator pertaining to the mobile number till its eventual porting and that he understands and agrees that in event of non-payment of any such dues to the Donor Operator, the ported mobile number shall be liable to be disconnected by the Recipient Operator.
• A subscriber may withdraw his porting request within 24 hours of its submission to the Recipient Operator. However, the porting charges shall not be refundable.
• The regulation envisage a maximum time period of 4 days for the completion of porting process in all licensed service areas except in the case of J&K, Assam and North East licensed service areas where the maximum time allowed is 12 days. However, efforts will be made to further reduce the porting period.
• Access Providers are required to implement All Call Query method.
• The Originating operator shall be responsible to route the call to correct terminating network.
According to the TRAI the introduction of MNP in India will helps in increasing competition between the service providers and acts as a catalyst for the service providers to improve their quality of service.
Through these MNP regulations, the TRAI is laying down the basic business process framework for implementation of MNP in the country.
Trends and Hits of 2009
1)War of Minutes VS seconds.
Tata Docomo leaded the way with its 1 paise per second plan to set a trend.
Tata DOCOMO Prepaid plan details..
Pulse Rate --> 1 sec
Price of Pack (Rs.) --> Rs.49
Validity --> Lifetime
Free Airtime on Pack (Rs.) --> 5
Currenty they are offering a promotion if you get the TATA DOCOMO prepaid, you will get free 100 SMSes per day (first 3 SMSes will be charged) and all the STD calls will be charged 1p/sec.
then all the Operators started moving in TATA Docomo's way towards the game.
Vodafone and Airtel entered will same plan but different prices for calls between same operator - 1paise and different operator 1.2 paise.then Reliance came up with diferent idea of pay per second, pay per minute and pay per call
2)India added 500 Million subscribers:-
India Officially Scaled the 500 Million Telecom Subscriber Base.Thiru A. Raja, Telecom Minister has congratulated the industry in joining hands with Government in crossing the 500 million connection mark well before the timeline set by the Government of India.
Delivering the Keynote Address at the Curtain Raiser Ceremony of ‘India Telecom 2009’ here today, Thiru A. Raja said, “About three years back we envisioned to achieve 500 million connections by the end of 2010. The conducive Government policies and the zeal of industry in this sector have helped to put the name of Indian telecom sector on the world map as we have crossed the milestone of 500 million connections in the month of September 2009 and achieved an over all teledensity of 44%”.
With the current pace of growth in mobile sector, the nation is well poised to achieve 500 million wireless connections in December 2009 which will coincide with this event India Telecom 2009. The Ceremony was organized by FICCI in association with Department of Telecommunications, Ministry of Communications & Information Technology, he said.
Thiru A. Raja further said, “The consistent efforts both by the Government and the industry have helped in reducing the high imbalance of rural urban divide ratio from 1:10 to 1:5 in a short span of 3 years and the rural teledensity jumped from 4.5% to 19%. To further give impetus to telecom infrastructure in rural areas, USO Funds are being leveraged extensively. 6500 mobile towers out of 7500 towers of phase-I with subsidy support from USOF have already started radiating.
USOF is also coming with various schemes including laying of dark fibre in a big way for creating adequate backhaul infrastructure in rural area. I am happy that the privatesector has started participating in rural sector in a much bigger way and they now account for 80% of the rural telecom market. I am sure that the continued participation by the privatesector will help us in achieving the Government target of 40% rural teledensity well before the set timeline of 2014”.
Minister of State for Communications and Information Technology, Shri Sachin Pilot, also spoke on the occasion.
Disappointments & Flops of 2009:-
3G:- India Still waiting for it
One of the main catalysts for growth would be the launch of 3G and WiMAX spectrum, expected to take place by mid-January. 3G, or third generation telecom services, would result in addition or more subscribers as they would bring in a host of data-enabled services to the industry, and growth would come in from both voice and data.
MNP:- Delayed till March 31 for Metros and A circle(reason MTNL and BSNL is not ready with it.)
The Telecom Regulatory Authority of India (TRAI) has today announced that Mobile Number Portability (MNP) will initially start in the country with metros and category ‘A’ circles from 31st March 2009.
TRAI also issued new guidelines and regulations on Mobile Number Portability. The MNP allows the subscribers to retain their existing mobile telephone number when they move from one Access Provider to another irrespective of the mobile technology or from one cellular mobile technology to another of the same Access Provider, in a licensed service area.
The facility of retention of existing mobile telephone number despite moving to a new telecom service provider helps the subscriber maintain contacts with his friends/clientele.
Salient features of the MNP are as follows:
• MNP facility shall be available only within a given licensed service area.
• A subscriber holding a mobile number is eligible to make a porting request only after 90 days of the date of activation of his mobile connection. If a number is already ported once, the number can again be ported only after 90 days from the date of the previous porting.
• The subscriber who wishes to port his mobile number should approach the Recipient operator (the operator to whom the subscriber wants to port his number). The Subscriber may be required to pay porting charges, if any, to the Recipient Operator.
• The subscriber making the porting request is required to have cleared all the bills issued prior to the date of porting request. He shall give an undertaking that he has already paid all billed dues to the Donor Operator as on the date of the request for porting and that he shall pay dues to the Donor Operator pertaining to the mobile number till its eventual porting and that he understands and agrees that in event of non-payment of any such dues to the Donor Operator, the ported mobile number shall be liable to be disconnected by the Recipient Operator.
• A subscriber may withdraw his porting request within 24 hours of its submission to the Recipient Operator. However, the porting charges shall not be refundable.
• The regulation envisage a maximum time period of 4 days for the completion of porting process in all licensed service areas except in the case of J&K, Assam and North East licensed service areas where the maximum time allowed is 12 days. However, efforts will be made to further reduce the porting period.
• Access Providers are required to implement All Call Query method.
• The Originating operator shall be responsible to route the call to correct terminating network.
According to the TRAI the introduction of MNP in India will helps in increasing competition between the service providers and acts as a catalyst for the service providers to improve their quality of service.
Through these MNP regulations, the TRAI is laying down the basic business process framework for implementation of MNP in the country.
Friday, January 1, 2010
SMS War in India Telecom Market
Starting Telecom Friday with SMS War and SMS Market Study:-
SMS War Started in Indian Telecom Market after the per paise per second war. All the operator started the sms war with floading the sms offers.
1)Aircel Delhi Launches SMS Pack, 20000 SMS at Rs.79
Aircel, the 5th largest GSM mobile service operator today announce the launches New SMS Pack (Bonus Recharge) priced at Rs.79 for its prepaid subscribers in Delhi and NCR circles. The new SMS Bonus Recharges offers 20,000 free Local and National SMS to anywhere In India at Rs.79 with 30 days validity.
It seems that after the Reliance Mobile’s Unlimited SMS Packs, the competition heating up on SMS front in the Indian telecom space, Now mobile service operators are trying to match their SMS offerings with Reliance Mobile to woo the mobile subscribers.
2)Airtel Maharashtra-Goa subscriber can send up to 5000 Local and National SMS only for Rs.24
India’s largest GSM Mobile service operator Airtel launches two new SMS packs for its prepaid subscribers in Maharashtra and Goa circle.The New SMS Pack offers 5000 to 15000 Free Local and National SMS at the price point of Rs.24 and Rs.67 respectively.
Now Airtel Maharashtra-Goa subscriber can send up to 5000 Local and National SMS only for Rs.24. This SMS pack will be valid only 10 days.
With the recharge of Rs.67, Airtel Subscriber can get up to 15000 local and national SMS with the validity of 30 days.The Free SMS will not will not valid in black-out days.For more details on these SMS packs call 98900-12345.
3)Vodafone SMS Offer
odafone prepaid customers can now avail 500 free local or national SMS daily with a bonus card of Rs 89 with a validity of 30 days, a press statement said.
To activate the offer, prepaid customers can SMS ACT SMS 89 to 144 (toll free) from their mobile phones. First SMS of the day will be charged at Rs 1 and thereafter the customer can send up to 499 SMS free, the release said.
Vodafone postpaid customers in Mumbai can enjoy 15,000 SMS anywhere in India per billing cycle for Rs 149. Customers can activate the offer by sending SMS to activate the offer, customers can SMS ACT SMS 149 to 111 (toll free) from their Vodafone mobile phones, the release said.
Vodafone Essar is a subsidiary of Vodafone Group and has operations across the country with over 88.60 million customers.
4)Idea SMS Offer:-
To subscribe to this package, Idea prepaid customers need to send a message to 5391 and experience savings of the greatest degree and send as many messages without being worried about bills.
This special package of SMS @ 1 paisa will be applicable to all I-Card customers also at no extra rental.
Commenting on this promotion, Mr. Rajendra Chourasia, Circle Head - Delhi & NCR, IDEA Cellular Ltd. said, "We have observed that the SMS usage among our prepaid customers has been on a constant rise.
Hence, presenting such an offer is a way to reward our customers and make their mobile experience seamlessly enjoyable. With this we also expect increased customer acquisition in the youth segment.
And we hope this will further create stronger bonds between Idea and its customers."
SMS War Started in Indian Telecom Market after the per paise per second war. All the operator started the sms war with floading the sms offers.
1)Aircel Delhi Launches SMS Pack, 20000 SMS at Rs.79
Aircel, the 5th largest GSM mobile service operator today announce the launches New SMS Pack (Bonus Recharge) priced at Rs.79 for its prepaid subscribers in Delhi and NCR circles. The new SMS Bonus Recharges offers 20,000 free Local and National SMS to anywhere In India at Rs.79 with 30 days validity.
It seems that after the Reliance Mobile’s Unlimited SMS Packs, the competition heating up on SMS front in the Indian telecom space, Now mobile service operators are trying to match their SMS offerings with Reliance Mobile to woo the mobile subscribers.
2)Airtel Maharashtra-Goa subscriber can send up to 5000 Local and National SMS only for Rs.24
India’s largest GSM Mobile service operator Airtel launches two new SMS packs for its prepaid subscribers in Maharashtra and Goa circle.The New SMS Pack offers 5000 to 15000 Free Local and National SMS at the price point of Rs.24 and Rs.67 respectively.
Now Airtel Maharashtra-Goa subscriber can send up to 5000 Local and National SMS only for Rs.24. This SMS pack will be valid only 10 days.
With the recharge of Rs.67, Airtel Subscriber can get up to 15000 local and national SMS with the validity of 30 days.The Free SMS will not will not valid in black-out days.For more details on these SMS packs call 98900-12345.
3)Vodafone SMS Offer
odafone prepaid customers can now avail 500 free local or national SMS daily with a bonus card of Rs 89 with a validity of 30 days, a press statement said.
To activate the offer, prepaid customers can SMS ACT SMS 89 to 144 (toll free) from their mobile phones. First SMS of the day will be charged at Rs 1 and thereafter the customer can send up to 499 SMS free, the release said.
Vodafone postpaid customers in Mumbai can enjoy 15,000 SMS anywhere in India per billing cycle for Rs 149. Customers can activate the offer by sending SMS to activate the offer, customers can SMS ACT SMS 149 to 111 (toll free) from their Vodafone mobile phones, the release said.
Vodafone Essar is a subsidiary of Vodafone Group and has operations across the country with over 88.60 million customers.
4)Idea SMS Offer:-
To subscribe to this package, Idea prepaid customers need to send a message
This special package of SMS @ 1 paisa will be applicable to all I-Card customers also at no extra rental.
Commenting on this promotion, Mr. Rajendra Chourasia, Circle Head - Delhi & NCR, IDEA Cellular Ltd. said, "We have observed that the SMS usage among our prepaid customers has been on a constant rise.
Hence, presenting such an offer is a way to reward our customers and make their mobile experience seamlessly enjoyable. With this we also expect increased customer acquisition in the youth segment.
And we hope this will further create stronger bonds between Idea and its customers."
Telecom Uncovered by Madhura Enterprises
We provide extensive research on the telecom market for clients looking for expansion opportunities in this highly dynamic market.
Our research analysis contains quantitative and qualitative study on the telecom market, like fixed-line telephony, mobile telephony, Internet, broadband, 3G technology, content & application market, telecom network infrastructure, IT security market, smart card market, IPTV market, value-added services, and recent developments in telecom environment.
We bring advanced research, offer rich market profile, identify new avenues & challenges, and project future of the telecom market both at global as well as regional level to help clients measure their success and respond to changing market needs.
Contact:-
info@telecomuncovered.tk
information@telecomuncovered.tk
www.telecomuncovered.tk
Our research analysis contains quantitative and qualitative study on the telecom market, like fixed-line telephony, mobile telephony, Internet, broadband, 3G technology, content & application market, telecom network infrastructure, IT security market, smart card market, IPTV market, value-added services, and recent developments in telecom environment.
We bring advanced research, offer rich market profile, identify new avenues & challenges, and project future of the telecom market both at global as well as regional level to help clients measure their success and respond to changing market needs.
Contact:-
info@telecomuncovered.tk
information@telecomuncovered.tk
www.telecomuncovered.tk
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