Friday, January 1, 2010

SMS War in India Telecom Market

Starting Telecom Friday with SMS War and SMS Market Study:-

SMS War Started in Indian Telecom Market after the per paise per second war. All the operator started the sms war with floading the sms offers.
1)Aircel Delhi Launches SMS Pack, 20000 SMS at Rs.79
Aircel, the 5th largest GSM mobile service operator today announce the launches New SMS Pack (Bonus Recharge) priced at Rs.79 for its prepaid subscribers in Delhi and NCR circles. The new SMS Bonus Recharges offers 20,000 free Local and National SMS to anywhere In India at Rs.79 with 30 days validity.

It seems that after the Reliance Mobile’s Unlimited SMS Packs, the competition heating up on SMS front in the Indian telecom space, Now mobile service operators are trying to match their SMS offerings with Reliance Mobile to woo the mobile subscribers.

2)Airtel Maharashtra-Goa subscriber can send up to 5000 Local and National SMS only for Rs.24
India’s largest GSM Mobile service operator Airtel launches two new SMS packs for its prepaid subscribers in Maharashtra and Goa circle.The New SMS Pack offers 5000 to 15000 Free Local and National SMS at the price point of Rs.24 and Rs.67 respectively.

Now Airtel Maharashtra-Goa subscriber can send up to 5000 Local and National SMS only for Rs.24. This SMS pack will be valid only 10 days.

With the recharge of Rs.67, Airtel Subscriber can get up to 15000 local and national SMS with the validity of 30 days.The Free SMS will not will not valid in black-out days.For more details on these SMS packs call 98900-12345.


3)Vodafone SMS Offer
odafone prepaid customers can now avail 500 free local or national SMS daily with a bonus card of Rs 89 with a validity of 30 days, a press statement said.

To activate the offer, prepaid customers can SMS ACT SMS 89 to 144 (toll free) from their mobile phones. First SMS of the day will be charged at Rs 1 and thereafter the customer can send up to 499 SMS free, the release said.

Vodafone postpaid customers in Mumbai can enjoy 15,000 SMS anywhere in India per billing cycle for Rs 149. Customers can activate the offer by sending SMS to activate the offer, customers can SMS ACT SMS 149 to 111 (toll free) from their Vodafone mobile phones, the release said.

Vodafone Essar is a subsidiary of Vodafone Group and has operations across the country with over 88.60 million customers.

4)Idea SMS Offer:-
To subscribe to this package, Idea prepaid customers need to send a message to 5391 and experience savings of the greatest degree and send as many messages without being worried about bills.

This special package of SMS @ 1 paisa will be applicable to all I-Card customers also at no extra rental.

Commenting on this promotion, Mr. Rajendra Chourasia, Circle Head - Delhi & NCR, IDEA Cellular Ltd. said, "We have observed that the SMS usage among our prepaid customers has been on a constant rise.

Hence, presenting such an offer is a way to reward our customers and make their mobile experience seamlessly enjoyable. With this we also expect increased customer acquisition in the youth segment.

And we hope this will further create stronger bonds between Idea and its customers."

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